In this episode of Startup Sales, Adam Springer is joined by Manolis Labovas, founder of Repath Solutions, to discuss the crucial role of CRM (Customer Relationship Management) systems in business operations and sales processes. Manolis shares his expertise as a Zoho Premier partner, highlighting the significance of organizing customer data, enhancing communication, and leveraging automation within the CRM. The conversation delves into the concept of the CRM evolving into an operating system, allowing for seamless integration of various business functionalities. Listeners gain valuable insights into the importance of disciplined data management and customization, and the episode concludes with a discussion about the implementation of CRM systems and the impact on digital transformation efforts.