Data-Driven Decision Making: Unlocking Success in Sales and Marketing with Sebastian Baier
September 6, 2023
Sebastian Baier is a co-founder of Buynomics, a German-based company he established in Cologne five years ago. Buynomics digitizes RGM (Revenue Growth Management) processes for large enterprises in order to assist them in making informed and data-driven decisions regarding product offerings, pricing strategies, promotions, and optimal market mix. Prior to his entrepreneurial venture, Sebastian worked as a consultant at Simon Kutcher, a prominent consultancy in the field. Through this experience, he gained extensive knowledge and expertise in the industry. Sebastian also holds an academic background in economics and obtained a PhD in physics, consistently demonstrating his affinity for data and utilizing it to enhance decision-making processes.