In this episode, we have an insightful conversation with Peter Loving, the founder of UserActive and an expert in UI and UX design for SaaS companies. Peter shares valuable insights about the critical role of UI and UX in converting free trials into paying customers, enhancing the user experience, and optimizing pricing models. We'll also discuss the impact of design on demo presentations, sales processes, and customer retention. Whether you're a SaaS founder, a sales professional, or interested in the power of UI/UX in business, this episode has something for you. So, let's dive in and learn from Peter's wealth of experience in SaaS design!